Blog of the week: Airbnb teams up with Qantas (Skift)

By |October 28th, 2016|

In this week’s blog of the week, one of our favourite websites, Skift, delves into the reasoning behind Airbnb’s partnership with Qantas. It’s a huge play for loyalty, they say, and an indication yet again that the accommodation sharing website is absolutely not a hotel company.

Will Airbnb launch its own loyalty scheme? And, if so, […]

Who owns your online hotel booking system? You do!

By |October 26th, 2016|

There’s nothing worse than investing in a piece of software only to find that you have little control over its configuration. And we’ve all experienced this at some stage; in order to get even the smallest aspects changed, you need to submit a support ticket or call a number and ask someone to do it […]

Designing an online hotel booking system for the mobile generation

By |October 19th, 2016|

Online booking for hotels is booming. According to reports, 65% of same-day reservations are now made on smartphones. And, if you think OTAs always grab the lion’s share, the fact that hotel brand websites account for over 64% of all bookings will give some hope to hoteliers drowning in commission bills.

OK, so you may not be […]

Blog of the week: How to boost your hotel website’s conversion rate (E-Marketing Associates)

By |October 14th, 2016|

Is your hotel website converting enough of its visitors? Do you look at the stats in Google Analytics and wonder why on earth you’re not tempting more people through your online booking system when so many are entering your digital doors?

It’s a common problem for most businesses, and while it isn’t easily solvable, there are […]

Should hotels use Workplace by Facebook?

By |October 12th, 2016|

The world’s largest social network, and the platform on which most people post holiday photos and ill-judged Brexit jokes appears to have donned a suit and tie, dug out its best shoes and updated its ageing CV.

Yep, that’s right – Facebook now means business. Literally.

Workplace is Facebook’s take on a business communication platform (or, for […]

How to tackle rate parity as an independent hotelier

By |October 4th, 2016|

The thought of not having full control over your rates or the ability to be strategic with your room pricing based on the channel through which it is advertised is understandably alarming for the modern hotelier.

We live in an age where there are numerous routes to market – many of which carry the budget-sapping burden […]

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