How to make the most of your hotel’s OTA profile

By |May 24th, 2017|

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere.

The fact remains, however, that 76% of UK consumers booked their holidays online during 2016. That’s a huge number of people heading to the web in order to […]

The impact of reviews on the hotel industry… and how to deal with them (guest infographic)

By |May 18th, 2017|

The hotel industry has been revolutionized since the advent of the Internet and the ubiquity of the smartphone. The general public is now empowered to pick up their phone or tablet and report their opinion and feedback about a hotel experience to the greater world.

This is immensely powerful and the hotel industry has had to […]

“If you don’t need it, don’t keep it”; PCI experts discuss card payments in hotels

By |May 18th, 2017|

Earlier this month, we hosted a fascinating live webinar on processing card payments in hotels. The complex topic of PCI compliance was broken down brilliantly by a fantastic panel of industry experts.

Read the full transcript, below:
The panel

More Fire PR’s Director Mark Ferguson


Tracey Long (Senior Manager Payment Data Security, Worldpay, PCI SSC Board of Advisors Member 2015-2017 & […]

TrustYou and Welcome Systems Form Strategic Partnership To Help Hotels Collect Guest Reviews

By |May 11th, 2017|

Pursuing the joint goal of facilitating the hotelier’s everyday business and enhancing bookings, TrustYou, the world’s largest guest feedback platform, and Welcome Systems, the British hospitality original behind the popular Welcome Anywhere hotel booking system, today announced their new strategic partnership.

Welcome Systems’ users now have free access to TrustYou Stars Lite, an advanced software solution […]

The best guest excuses for hotel no-shows

By |May 4th, 2017|

Basil Fawlty’s dislike of hotel guests was abundantly clear. We were left in no doubt that his business would run just fine if it wasn’t for pesky guests requesting impossible room upgrades, Waldorf salads or – occasionally – dying.

On their worst days, real-world hotel managers would no doubt agree with Mr Fawlty, because guests can indeed be […]

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