About Adam Ward

Adam has spent years working in the hospitality industry within both independent hotels and big chains. And he's got a lot to say about guest experience, hotel marketing and the latest industry tech trends.

How to make email marketing work for your hotel

By |March 14th, 2019|

Would you like a fun fact?  Of course you would.  Did you know, by the end of 2018, there were 3.8 billion people worldwide with an active email address.  In the UK, most adults have at least one personal email address.  Considering how much time and money people spend online, that’s hardly surprising.

With statistics like […]

5 marketing tips to increase your hotel’s Spring bookings

By |February 27th, 2019|

As we march into a new season, it’s time for us to spring into action.

I’m sorry – I couldn’t resist…

Calendar puns aside, now the mercury’s rising and the sun’s out for longer, it’s clear that spring’s just over the horizon.  As the packed agenda of festivities begin to creep closer to us, it’s time to […]

The subtle future of the hotel guest experience

By |February 22nd, 2019|

You can be forgiven for acquainting the idea of “change” with the word “radical”.  Often change is punctuated by a glitter cannon.  In software terms, innovation is celebrated, advertised, and delivered with a great big neon arrow.  Yet, when we think of innovation, we rarely think “hotels”.

But that doesn’t mean that hotels aren’t evolving.  In […]

How to create a killer room rate strategy for your hotel

By |February 14th, 2019|

We can write teaching-gran-to-suck-eggs articles about being customer focussed on repeat until they become white noise.  And it stands to reason; your hotel’s warm and friendly experience will always be top priority.  However, you can’t provide warmth or friendship if there’s nobody booked in to experience it.

You’re still running a business, after all… right?

Those doors […]

5 reasons a PMS will increase your hotel revenue

By |February 4th, 2019|

Hotels are about the people.  The people booking in for a comfortable stay.  And, the people who work to make that stay memorable.  Moreover, it is the personal touches that are remembered.  Excellent and personable staff increase your hotel revenue with excellent salesmanship. And of course, by creating a desire to return to the hotel […]

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