About Adam Ward

Adam has spent years working in the hospitality industry within both independent hotels and big chains. And he's got a lot to say about guest experience, hotel marketing and the latest industry tech trends.

How to create a killer room rate strategy for your hotel

By |February 14th, 2019|

We can write teaching-gran-to-suck-eggs articles about being customer focussed on repeat until they become white noise.  And it stands to reason; your hotel’s warm and friendly experience will always be top priority.  However, you can’t provide warmth or friendship if there’s nobody booked in to experience it.

You’re still running a business, after all… right?

Those doors […]

5 reasons a PMS will increase your hotel revenue

By |February 4th, 2019|

Hotels are about the people.  The people booking in for a comfortable stay.  And, the people who work to make that stay memorable.  Moreover, it is the personal touches that are remembered.  Excellent and personable staff increase your hotel revenue with excellent salesmanship. And of course, by creating a desire to return to the hotel […]

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