About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

Know your area: The importance of destination marketing

By |February 5th, 2019|

A question for you: is your hotel the main reason for guests to be visiting your area?  Perhaps you have a spa and run relaxation weekends.  Maybe you host major events.  It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter […]

What will hotel guests want from in-room entertainment this year?

By |January 22nd, 2019|

In-room hotel entertainment used to be remarkably simple. A TV with access to terrestrial channels and pay-per-view movies was about as far as it stretched until tablets, streaming and a desire to link home devices to in-room tech began to emerge.

The Caterer recently published a round-up of what it expects to be the in-room entertainment of […]

5 reasons to change your PMS

By |January 16th, 2019|

The signs that you need to change your hotel’s property management system (PMS) aren’t always that obvious.

This is because the PMS is a tool which is deeply embedded within your operation, and even if it’s gradually falling apart by the seams, staff will probably accept its increasing number of foibles and assume that’s just how […]

5 tips for maximising direct bookings in 2019

By |January 10th, 2019|

Hosted by TripTease in February, the Direct Booking Summit is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive.

The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly independents) to drive bookings through […]

New Year’s resolutions for independent hoteliers

By |January 3rd, 2019|

So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a bang.

But how do you do that as a busy independent hotelier? With chain hotels continuing to pop up everywhere and brands such as Airbnb redefining […]

Podcast: How to be a successful hotelier in the digital age (feat. Stoberry House and Knockendarroch)

By |December 20th, 2018|

In episode 12 of the Welcome Systems podcast, we’re joined by two award-winning hoteliers – Frances Meeres Young of Stoberry House and Struan Lothian from Knockendarroch Hotel and Restaurant.

Having both picked up prestigious awards from the Good Hotel Guide this year, we decided to quiz Frances and Struan on what it takes to become a […]

4 ways to gain more direct bookings for your hotel in 2019

By |December 18th, 2018|

Online travel agencies aren’t going anywhere – let’s get that particular fact out of the way immediately. That means savvy hoteliers will continue to pay commission for the new bookings generated by sites such as Booking.com.

But that’s not a bad thing. You see, if you’re running one of the latest channel managers for hotels, you’ll […]

What do hotels want for Christmas? The answers are in…

By |December 11th, 2018|

A couple of weeks ago, we asked UK hoteliers what they’d like to buy their hotels for Christmas.

It only seemed fair. After all, on the 25th December, we all get to open our own presents – so why shouldn’t the fabulous hotels that can be found in every nook and cranny of this country get […]

Hotel technology fraud in the digital age: three things you should consider

By |December 7th, 2018|

A recent story that’s shocked the hotel industry is the data hack at Marriott’s Starwood division. Affecting over 500 million customers, the cyberattack resulted in email addresses, passport information and, most worryingly, encrypted credit card data being compromised.

When news stories like this emerge, it’s a reminder that any hotel is at risk of fraud. A […]

What does your hotel want for Christmas (and 3 tips for bringing in more festive guests!)

By |November 28th, 2018|

It’s that time of the year again…

The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.

But before we explain how […]

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