About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

What do hotels want for Christmas? The answers are in…

By |December 11th, 2018|

A couple of weeks ago, we asked UK hoteliers what they’d like to buy their hotels for Christmas.

It only seemed fair. After all, on the 25th December, we all get to open our own presents – so why shouldn’t the fabulous hotels that can be found in every nook and cranny of this country get […]

Hotel technology fraud in the digital age: three things you should consider

By |December 7th, 2018|

A recent story that’s shocked the hotel industry is the data hack at Marriott’s Starwood division. Affecting over 500 million customers, the cyberattack resulted in email addresses, passport information and, most worryingly, encrypted credit card data being compromised.

When news stories like this emerge, it’s a reminder that any hotel is at risk of fraud. A […]

What does your hotel want for Christmas (and 3 tips for bringing in more festive guests!)

By |November 28th, 2018|

It’s that time of the year again…

The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.

But before we explain how […]

Is Alexa for Hospitality worth it for independent hoteliers?

By |November 20th, 2018|

Originally released in 2014, the Amazon Echo (more readily referred to as ‘Alexa’) is now a common fixture in homes across the world.

Cast your mind back to your last few visits to friends and family and it’s almost guaranteed that at least one of them will have attempted to wow you with their digital home […]

Podcast: Savvy hospitality – using personal tech to drive efficiency in hotels

By |November 13th, 2018|

In episode 11 of the Welcome Systems podcast, we talk to founder and CEO of Flexkeeping, Luka Berger about how hotels can become more efficient and productive by using the technology that dominates our personal lives. We also touch on our favourite topic, Brexit, and consider how UK hotels can overcome the language barriers that […]

Top hotel marketing trends to look out for in 2019

By |November 7th, 2018|

With 2019 but a whisker away, it’s time for every savvy hotelier to start thinking about their marketing plans for the new year.

Marketing trends are advancing as quickly as the technology that powers them, but that doesn’t give you an excuse to lag behind if you operate a busy independent hotel.

To make your job a […]

The simple Google Analytics guide for hoteliers

By |November 2nd, 2018|

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that […]

The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Podcast: Meaningful interactions – how modern marketing is benefiting independent hotels

By |October 19th, 2018|

In the latest Welcome Systems podcast, we’re joined by Nicola Graham, Director of Marketing at Cendyn – the team behind the brilliant Guestfolio CRM system that’s designed specifically for the hospitality industry.

We talk about the modern guest journey, and think about how hoteliers can create memorable guest experiences by using the latest marketing techniques and […]

Testimonial: Wadworth

By |October 11th, 2018|

Wadworth is an independent family brewer that was established in 1875. Operating an impressive portfolio of managed and tenanted houses, the Wiltshire-based company currently has over two-hundred properties spread across the South West of England.

As Retail Training Manager, Chris Wright is responsible for the operational IT throughout the estate.

“Part of my job is to look […]

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