About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

Top hotel marketing trends to look out for in 2019

By |November 7th, 2018|

With 2019 but a whisker away, it’s time for every savvy hotelier to start thinking about their marketing plans for the new year.

Marketing trends are advancing as quickly as the technology that powers them, but that doesn’t give you an excuse to lag behind if you operate a busy independent hotel.

To make your job a […]

The simple Google Analytics guide for hoteliers

By |November 2nd, 2018|

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that […]

The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Podcast: Meaningful interactions – how modern marketing is benefiting independent hotels

By |October 19th, 2018|

In the latest Welcome Systems podcast, we’re joined by Nicola Graham, Director of Marketing at Cendyn – the team behind the brilliant Guestfolio CRM system that’s designed specifically for the hospitality industry.

We talk about the modern guest journey, and think about how hoteliers can create memorable guest experiences by using the latest marketing techniques and […]

Testimonial: Wadworth

By |October 11th, 2018|

Wadworth is an independent family brewer that was established in 1875. Operating an impressive portfolio of managed and tenanted houses, the Wiltshire-based company currently has over two-hundred properties spread across the South West of England.

As Retail Training Manager, Chris Wright is responsible for the operational IT throughout the estate.

“Part of my job is to look […]

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Choosing the right OTA for your independent hotel

By |October 9th, 2018|

Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs).

No, no – not that one…

This one: there are so many of them. There’s the biggies, of course, but the number of smaller, niche OTAs has simply exploded in recent years.

This […]

How to deal with an angry guest at the reception desk

By |October 5th, 2018|

Providing friendly, outstanding customer service is one of the key responsibilities for a hotel receptionist.

Unfortunately, if that’s the career path you’ve chosen, you’ll inevitably encounter the odd angry guest who is absolutely appalled with the level of service provided by the hotel.

While it may not be your fault or have anything to do with your […]

How to find out why your hotel is so busy

By |September 27th, 2018|

As hotelier problems go, this one is pretty epic.

You’re busy (really busy) but you have absolutely no idea why. As far as you can tell, it isn’t anything to do with the season, there’s no local events on, and your competitors, by comparison, appear to be struggling.

What’s going on? Why are you so awesome at […]

5 ways to personalise the hotel guest experience

By |September 18th, 2018|

By going the extra mile as a hotelier, you’ll create experiences that guests share far and wide.

It’s a super-simple yet highly effective marketing strategy; you do what you do best and let guests do the talking. Thanks to the power and reach of social media, their effort alone will ensure your hotel lands in the […]

Podcast: The hotel PMS: from 2D tool to a cornerstone of the guest experience

By |September 18th, 2018|

In episode 9 of the Welcome Systems podcast, John Jones, Mat Marlow and Mark Ellis talk about how far the hotel property management system (more readily referred to as the ‘PMS’) has come, and how software as a service and changing user expectations are shaping an exciting future for this once 2D tool.

Grab a coffee […]

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