About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

How to find out why your hotel is so busy

By |September 27th, 2018|

As hotelier problems go, this one is pretty epic.

You’re busy (really busy) but you have absolutely no idea why. As far as you can tell, it isn’t anything to do with the season, there’s no local events on, and your competitors, by comparison, appear to be struggling.

What’s going on? Why are you so awesome at […]

5 ways to personalise the hotel guest experience

By |September 18th, 2018|

By going the extra mile as a hotelier, you’ll create experiences that guests share far and wide.

It’s a super-simple yet highly effective marketing strategy; you do what you do best and let guests do the talking. Thanks to the power and reach of social media, their effort alone will ensure your hotel lands in the […]

Podcast: The hotel PMS: from 2D tool to a cornerstone of the guest experience

By |September 18th, 2018|

In episode 9 of the Welcome Systems podcast, John Jones, Mat Marlow and Mark Ellis talk about how far the hotel property management system (more readily referred to as the ‘PMS’) has come, and how software as a service and changing user expectations are shaping an exciting future for this once 2D tool.

Grab a coffee […]

5 tips for attracting more corporate bookings at your hotel

By |September 5th, 2018|

Corporate bookings are the holy grail for hoteliers when it comes to filling midweek space that’s inconvenient for leisure guests.

There’s just one problem – attracting corporate clients is hard when you’re an independent hotelier battling against the big brands and their even bigger corporate booking schemes.

Don’t give up! Where there’s a will, there’s a way, […]

Why hotels need a CRM system

By |August 30th, 2018|

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively.

This is where a great customer relationship management (CRM) system comes into play, by providing a variety of tools to dig deep into the guest journey and maximise your […]

10 vital skills for hotel receptionists

By |August 24th, 2018|

Working in a customer-facing role is challenging in any industry, so it’s no surprise that hotel receptionists are often under considerable scrutiny.

Here’s ten skills hotel receptionists need, and the qualities employers should look for when recruiting new front desk talent.
1. Appearance that is ‘on-brand’
Every hotel is different when it comes to dress code but taking […]

The top 5 funniest things left in hotel rooms – and how you should deal with them

By |August 17th, 2018|

As the old saying goes, what happens in hotel rooms stays in hotel rooms…

With that in mind, here’s a few of the weird and whacky things guests have forgotten to take with them when checking out, as well as some tips on how independent hotels might cope when faced with a similar situation.
1. Enough potatoes […]

How to improve your hotel offering with mini events

By |August 9th, 2018|

Encouraging people to book a room at your hotel will involve a number of different strategies.

Some are obvious (someone needs a bed for the night – your hotel is well priced, well located and has great reviews).

Others… less obvious (and require some proactive thinking and planning on your part).

One excellent option is to host regular […]

Podcast: Big Beards, Silver Surfers and tech comforts: a cross-continent travel chat (featuring InnQuest and Dockmaster)

By |August 9th, 2018|

In episode 8 of the Welcome Systems Podcast, we invite InnQuest Software Vice President Kent Howard and Dockmaster President Cam Collins to join our very own John Jones for a cross-continent chat.

All three companies are part of the Valsoft Corporation group, and this is their first appearance on the podcast together. Listen in on their […]

How UK hoteliers can use destination promotion to boost occupancy

By |August 2nd, 2018|

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location.

This doesn’t mean that all your other marketing efforts are in vain; it just makes it important to emphasise that your hotel is the gateway to an […]

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