How to create a killer room rate strategy for your hotel

We can write teaching-gran-to-suck-eggs articles about being customer focussed on repeat until they become white noise.  And it stands to reason; your hotel’s warm and friendly experience will always be top priority.  However, you can’t provide warmth or friendship if there’s nobody booked in to experience it.

You’re still running a business, after all… right?

Those doors […]

By |February 14th, 2019|Managing a hotel|0 Comments

Know your area: The importance of destination marketing

A question for you: is your hotel the main reason for guests to be visiting your area?  Perhaps you have a spa and run relaxation weekends.  Maybe you host major events.  It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter […]

By |February 5th, 2019|Hotel marketing|1 Comment

5 reasons a PMS will increase your hotel revenue

Hotels are about the people.  The people booking in for a comfortable stay.  And, the people who work to make that stay memorable.  Moreover, it is the personal touches that are remembered.  Excellent and personable staff increase your hotel revenue with excellent salesmanship. And of course, by creating a desire to return to the hotel […]

By |February 4th, 2019|PMS system|0 Comments

What will hotel guests want from in-room entertainment this year?

In-room hotel entertainment used to be remarkably simple. A TV with access to terrestrial channels and pay-per-view movies was about as far as it stretched until tablets, streaming and a desire to link home devices to in-room tech began to emerge.

The Caterer recently published a round-up of what it expects to be the in-room entertainment of […]

By |January 22nd, 2019|Hotel technology|0 Comments

5 reasons to change your PMS

The signs that you need to change your hotel’s property management system (PMS) aren’t always that obvious.

This is because the PMS is a tool which is deeply embedded within your operation, and even if it’s gradually falling apart by the seams, staff will probably accept its increasing number of foibles and assume that’s just how […]

By |January 16th, 2019|PMS system|0 Comments

5 tips for maximising direct bookings in 2019

Hosted by TripTease in February, the Direct Booking Summit is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive.

The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly independents) to drive bookings through […]

By |January 10th, 2019|Hotel channel manager (OTA)|0 Comments

New Year’s resolutions for independent hoteliers

So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a bang.

But how do you do that as a busy independent hotelier? With chain hotels continuing to pop up everywhere and brands such as Airbnb redefining […]

By |January 3rd, 2019|Managing a hotel|0 Comments

Podcast: How to be a successful hotelier in the digital age (feat. Stoberry House and Knockendarroch)

In episode 12 of the Welcome Systems podcast, we’re joined by two award-winning hoteliers – Frances Meeres Young of Stoberry House and Struan Lothian from Knockendarroch Hotel and Restaurant.

Having both picked up prestigious awards from the Good Hotel Guide this year, we decided to quiz Frances and Struan on what it takes to become a […]

By |December 20th, 2018|Managing a hotel, Podcasts|0 Comments

4 ways to gain more direct bookings for your hotel in 2019

Online travel agencies aren’t going anywhere – let’s get that particular fact out of the way immediately. That means savvy hoteliers will continue to pay commission for the new bookings generated by sites such as Booking.com.

But that’s not a bad thing. You see, if you’re running one of the latest channel managers for hotels, you’ll […]

What do hotels want for Christmas? The answers are in…

A couple of weeks ago, we asked UK hoteliers what they’d like to buy their hotels for Christmas.

It only seemed fair. After all, on the 25th December, we all get to open our own presents – so why shouldn’t the fabulous hotels that can be found in every nook and cranny of this country get […]

By |December 11th, 2018|Managing a hotel|0 Comments

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