What do hotels want for Christmas? The answers are in…

A couple of weeks ago, we asked UK hoteliers what they’d like to buy their hotels for Christmas.

It only seemed fair. After all, on the 25th December, we all get to open our own presents – so why shouldn’t the fabulous hotels that can be found in every nook and cranny of this country get […]

By |December 11th, 2018|Managing a hotel|0 Comments

Hotel technology fraud in the digital age: three things you should consider

A recent story that’s shocked the hotel industry is the data hack at Marriott’s Starwood division. Affecting over 500 million customers, the cyberattack resulted in email addresses, passport information and, most worryingly, encrypted credit card data being compromised.

When news stories like this emerge, it’s a reminder that any hotel is at risk of fraud. A […]

By |December 7th, 2018|Hotel technology|0 Comments

What does your hotel want for Christmas (and 3 tips for bringing in more festive guests!)

It’s that time of the year again…

The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.

But before we explain how […]

By |November 28th, 2018|Hotel marketing|0 Comments

Is Alexa for Hospitality worth it for independent hoteliers?

Originally released in 2014, the Amazon Echo (more readily referred to as ‘Alexa’) is now a common fixture in homes across the world.

Cast your mind back to your last few visits to friends and family and it’s almost guaranteed that at least one of them will have attempted to wow you with their digital home […]

By |November 20th, 2018|Hotel technology|0 Comments

Podcast: Savvy hospitality – using personal tech to drive efficiency in hotels

In episode 11 of the Welcome Systems podcast, we talk to founder and CEO of Flexkeeping, Luka Berger about how hotels can become more efficient and productive by using the technology that dominates our personal lives. We also touch on our favourite topic, Brexit, and consider how UK hotels can overcome the language barriers that […]

By |November 13th, 2018|Hotel marketing, Podcasts|0 Comments

Top hotel marketing trends to look out for in 2019

With 2019 but a whisker away, it’s time for every savvy hotelier to start thinking about their marketing plans for the new year.

Marketing trends are advancing as quickly as the technology that powers them, but that doesn’t give you an excuse to lag behind if you operate a busy independent hotel.

To make your job a […]

By |November 7th, 2018|Hotel marketing|0 Comments

The simple Google Analytics guide for hoteliers

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that […]

By |November 2nd, 2018|Hotel marketing|0 Comments

The no-nonsense guide to the GDS for independent hotels

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

By |October 23rd, 2018|Hotel channel manager (OTA), Hotel marketing|0 Comments

Podcast: Meaningful interactions – how modern marketing is benefiting independent hotels

In the latest Welcome Systems podcast, we’re joined by Nicola Graham, Director of Marketing at Cendyn – the team behind the brilliant Guestfolio CRM system that’s designed specifically for the hospitality industry.

We talk about the modern guest journey, and think about how hoteliers can create memorable guest experiences by using the latest marketing techniques and […]

By |October 19th, 2018|Hotel marketing, Podcasts|0 Comments

Testimonial: Wadworth

Wadworth is an independent family brewer that was established in 1875. Operating an impressive portfolio of managed and tenanted houses, the Wiltshire-based company currently has over two-hundred properties spread across the South West of England.

As Retail Training Manager, Chris Wright is responsible for the operational IT throughout the estate.

“Part of my job is to look […]

By |October 11th, 2018|Testimonial|Comments Off on Testimonial: Wadworth

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