The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Choosing the right OTA for your independent hotel

By |October 9th, 2018|

Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs).

No, no – not that one…

This one: there are so many of them. There’s the biggies, of course, but the number of smaller, niche OTAs has simply exploded in recent years.

This […]

Watchdog OTA crackdown is a timely reminder for independent hoteliers

By |July 6th, 2018|

The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News.

This news arrives in the wake of claims that some of the leading sites which offer booking capabilities are misleading consumers when it comes to the […]

Independent hotels & OTAs: finding common ground

By |June 15th, 2018|

Hotels have something of a mixed relationship with online travel agencies (OTAs), resulting in some independents taking a cautious approach to embracing the services they offer.

In spite of this, it’s impossible to ignore the influence OTAs wield in the modern marketplace.

Online travel agencies are growing quicker in terms of booking numbers than any other part […]

Summer Hotelier Tips Special: 4 ways to use your hotel channel manager more effectively

By |July 20th, 2017|

It’s summer, which means most hoteliers are simply too busy to concern themselves with refining their distribution strategy.

That’s understandable, but if you can squeeze an extra hour or so out of your day to pay closer attention to your channel manager, you’ll be able to maximise you occupancy – and do so profitably.

Channel managers are […]

How to make the most of your hotel’s OTA profile

By |May 24th, 2017|

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere.

The fact remains, however, that 76% of UK consumers booked their holidays online during 2016. That’s a huge number of people heading to the web in order to […]

The smart way to reduce OTA commissions

By |December 9th, 2016|

For far too long, online travel agencies (OTAs) have been considered a ‘necessary evil’.

We think that’s a little unfair.

However, before we duck behind the safety of the sandbags once more, we’ll explain why we think they deserve a slightly less critical eye…

Granted, OTAs often charge significant sums for the privilege of sending bookings to hotels, […]

4 reasons OTAs can benefit revenue management in hotels

By |December 1st, 2016|

Not so long ago, combining the phrase ‘online travel agency’ with ‘revenue management’ would have referred principally to the process of scouring every agency website for competitor room pricing in a bid to get a feel for the market.

Unfortunately, and as any revenue manager will tell you, that simply isn’t a particularly efficient away to […]

Welcome Anywhere becomes first UK hotel booking system to connect with BookingSuite by Booking.com

By |November 25th, 2016|

We’ve got some rather exciting news.

If you’re a hotelier, you yearn for the ability to make smart decisions on room pricing by developing a flexible rate strategy that takes into account the competition and delivers a tariff that is both profitable and capable of raising occupancy.

We think that’s rather sensible and, most importantly, entirely achievable, […]

How to tackle rate parity as an independent hotelier

By |October 4th, 2016|

The thought of not having full control over your rates or the ability to be strategic with your room pricing based on the channel through which it is advertised is understandably alarming for the modern hotelier.

We live in an age where there are numerous routes to market – many of which carry the budget-sapping burden […]

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