Hotel Channel Manager (OTA)

The connection between online travel agencies (OTAs) and hotel channel managers is essential for success online. Explore our hotel channel manager blogs for industry news and tips on making the most of your OTA listings. Find out more about how hotel channel management software stops double bookings, improves search performance and helps you maintain a great relationship with OTAs.

5 tips for maximising direct bookings in 2019

By |January 10th, 2019|

Hosted by TripTease in February, the Direct Booking Summit is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive.

The fact direct booking now has its own summit is a clear indication of how big a challenge it is for hoteliers (particularly independents) to drive bookings through […]

4 ways to gain more direct bookings for your hotel in 2019

By |December 18th, 2018|

Online travel agencies aren’t going anywhere – let’s get that particular fact out of the way immediately. That means savvy hoteliers will continue to pay commission for the new bookings generated by sites such as Booking.com.

But that’s not a bad thing. You see, if you’re running one of the latest channel managers for hotels, you’ll […]

The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Choosing the right OTA for your independent hotel

By |October 9th, 2018|

Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs).

No, no – not that one…

This one: there are so many of them. There’s the biggies, of course, but the number of smaller, niche OTAs has simply exploded in recent years.

This […]

Watchdog OTA crackdown is a timely reminder for independent hoteliers

By |July 6th, 2018|

The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News.

This news arrives in the wake of claims that some of the leading sites which offer booking capabilities are misleading consumers when it comes to the […]

Independent hotels & OTAs: finding common ground

By |June 15th, 2018|

Hotels have something of a mixed relationship with online travel agencies (OTAs), resulting in some independents taking a cautious approach to embracing the services they offer.

In spite of this, it’s impossible to ignore the influence OTAs wield in the modern marketplace.

Online travel agencies are growing quicker in terms of booking numbers than any other part […]

Summer Hotelier Tips Special: 4 ways to use your hotel channel manager more effectively

By |July 20th, 2017|

It’s summer, which means most hoteliers are simply too busy to concern themselves with refining their distribution strategy.

That’s understandable, but if you can squeeze an extra hour or so out of your day to pay closer attention to your channel manager, you’ll be able to maximise you occupancy – and do so profitably.

Channel managers are […]

How to make the most of your hotel’s OTA profile

By |May 24th, 2017|

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere.

The fact remains, however, that 76% of UK consumers booked their holidays online during 2016. That’s a huge number of people heading to the web in order to […]

The smart way to reduce OTA commissions

By |December 9th, 2016|

For far too long, online travel agencies (OTAs) have been considered a ‘necessary evil’.

We think that’s a little unfair.

However, before we duck behind the safety of the sandbags once more, we’ll explain why we think they deserve a slightly less critical eye…

Granted, OTAs often charge significant sums for the privilege of sending bookings to hotels, […]

4 reasons OTAs can benefit revenue management in hotels

By |December 1st, 2016|

Not so long ago, combining the phrase ‘online travel agency’ with ‘revenue management’ would have referred principally to the process of scouring every agency website for competitor room pricing in a bid to get a feel for the market.

Unfortunately, and as any revenue manager will tell you, that simply isn’t a particularly efficient away to […]

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