Hotel Marketing

How can you win at marketing your hotel in the increasingly competitive digital marketplace? Stay one step ahead and explore our blogs for top news, advice and tips on hotel marketing.

How to make email marketing work for your hotel

By |March 14th, 2019|

Would you like a fun fact?  Of course you would.  Did you know, by the end of 2018, there were 3.8 billion people worldwide with an active email address.  In the UK, most adults have at least one personal email address.  Considering how much time and money people spend online, that’s hardly surprising.

With statistics like […]

5 marketing tips to increase your hotel’s Spring bookings

By |February 27th, 2019|

As we march into a new season, it’s time for us to spring into action.

I’m sorry – I couldn’t resist…

Calendar puns aside, now the mercury’s rising and the sun’s out for longer, it’s clear that spring’s just over the horizon.  As the packed agenda of festivities begin to creep closer to us, it’s time to […]

Know your area: The importance of destination marketing

By |February 5th, 2019|

A question for you: is your hotel the main reason for guests to be visiting your area?  Perhaps you have a spa and run relaxation weekends.  Maybe you host major events.  It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter […]

4 ways to gain more direct bookings for your hotel in 2019

By |December 18th, 2018|

Online travel agencies aren’t going anywhere – let’s get that particular fact out of the way immediately. That means savvy hoteliers will continue to pay commission for the new bookings generated by sites such as Booking.com.

But that’s not a bad thing. You see, if you’re running one of the latest channel managers for hotels, you’ll […]

What does your hotel want for Christmas (and 3 tips for bringing in more festive guests!)

By |November 28th, 2018|

It’s that time of the year again…

The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.

But before we explain how […]

Podcast: Savvy hospitality – using personal tech to drive efficiency in hotels

By |November 13th, 2018|

In episode 11 of the Welcome Systems podcast, we talk to founder and CEO of Flexkeeping, Luka Berger about how hotels can become more efficient and productive by using the technology that dominates our personal lives. We also touch on our favourite topic, Brexit, and consider how UK hotels can overcome the language barriers that […]

Top hotel marketing trends to look out for in 2019

By |November 7th, 2018|

With 2019 but a whisker away, it’s time for every savvy hotelier to start thinking about their marketing plans for the new year.

Marketing trends are advancing as quickly as the technology that powers them, but that doesn’t give you an excuse to lag behind if you operate a busy independent hotel.

To make your job a […]

The simple Google Analytics guide for hoteliers

By |November 2nd, 2018|

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that […]

The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Podcast: Meaningful interactions – how modern marketing is benefiting independent hotels

By |October 19th, 2018|

In the latest Welcome Systems podcast, we’re joined by Nicola Graham, Director of Marketing at Cendyn – the team behind the brilliant Guestfolio CRM system that’s designed specifically for the hospitality industry.

We talk about the modern guest journey, and think about how hoteliers can create memorable guest experiences by using the latest marketing techniques and […]

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