What does your hotel want for Christmas (and 3 tips for bringing in more festive guests!)

By |November 28th, 2018|

It’s that time of the year again…

The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.

But before we explain how […]

Podcast: Savvy hospitality – using personal tech to drive efficiency in hotels

By |November 13th, 2018|

In episode 11 of the Welcome Systems podcast, we talk to founder and CEO of Flexkeeping, Luka Berger about how hotels can become more efficient and productive by using the technology that dominates our personal lives. We also touch on our favourite topic, Brexit, and consider how UK hotels can overcome the language barriers that […]

Top hotel marketing trends to look out for in 2019

By |November 7th, 2018|

With 2019 but a whisker away, it’s time for every savvy hotelier to start thinking about their marketing plans for the new year.

Marketing trends are advancing as quickly as the technology that powers them, but that doesn’t give you an excuse to lag behind if you operate a busy independent hotel.

To make your job a […]

The simple Google Analytics guide for hoteliers

By |November 2nd, 2018|

You’re a modern, savvy hotelier, which means you’ve got a website with an awesome online booking portal. Obviously.

It also means you understand what Google Analytics is. You’re aware that it provides vital insight into the way in which visitors interact with your hotel’s most important web presence. You also know that it offers data that […]

The no-nonsense guide to the GDS for independent hotels

By |October 23rd, 2018|

Three letters which have remained something of a mystery for many hoteliers: ‘GDS’.

They stand for ‘Global Distribution System’, which is a huge network dedicated to providing travel industry professionals with a wide choice of hotels and travel packages.

Until very recently, the GDS has quite rightly been the domain of large hotels and big chains. And […]

Podcast: Meaningful interactions – how modern marketing is benefiting independent hotels

By |October 19th, 2018|

In the latest Welcome Systems podcast, we’re joined by Nicola Graham, Director of Marketing at Cendyn – the team behind the brilliant Guestfolio CRM system that’s designed specifically for the hospitality industry.

We talk about the modern guest journey, and think about how hoteliers can create memorable guest experiences by using the latest marketing techniques and […]

How to find out why your hotel is so busy

By |September 27th, 2018|

As hotelier problems go, this one is pretty epic.

You’re busy (really busy) but you have absolutely no idea why. As far as you can tell, it isn’t anything to do with the season, there’s no local events on, and your competitors, by comparison, appear to be struggling.

What’s going on? Why are you so awesome at […]

How to improve your hotel offering with mini events

By |August 9th, 2018|

Encouraging people to book a room at your hotel will involve a number of different strategies.

Some are obvious (someone needs a bed for the night – your hotel is well priced, well located and has great reviews).

Others… less obvious (and require some proactive thinking and planning on your part).

One excellent option is to host regular […]

How UK hoteliers can use destination promotion to boost occupancy

By |August 2nd, 2018|

Some hotels try hard to be unique so that guests are more likely to come knocking, but the biggest influence on booking numbers will often be location, location, location.

This doesn’t mean that all your other marketing efforts are in vain; it just makes it important to emphasise that your hotel is the gateway to an […]

Welcome Systems and Cendyn focus on guest behaviour

By |July 12th, 2018|

In a move designed to help hospitality businesses better engage with and retain their guests, Welcome Systems has announced a strategic partnership with Guestfolio, Cendyn’s customer relationship management (CRM) platform for hoteliers.

Guestfolio CRM will empower Welcome System’s customers to deliver the right message at the right time through marketing automation across multiple channels. This in […]

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