It’s that time of the year again…
The time of the year when we all say, “I can’t believe it’s nearly Christmas!”. And, if you’re a hotelier, it’s often a time for panic as you realise you haven’t given the festive season enough thought when it comes to attracting last minute guests.
But before we explain how you can do just that with a limited budget, we thought we’d have a bit of fun!
What does your hotel want for Christmas?
We’re all get to open one or two gifts come the 25th, but what about your hotel?
If you could gift your hotel anything for Christmas, what would it be? Something practical? Something to cheer it up? A favour from the government?
Tell us what you’d buy your hotel this Christmas in the box below, and we’ll feature the best answers in a forthcoming blog post!
And don’t worry – it’ll be totally anonymous!
How to attract last minute Christmas guests
So, how do you go about filling that empty booking chart over the festive period?
Here’s three brilliantly effective tips for getting them in without spending a fortune on advertising!
1. Create some Christmas packages
Take a look at your current list of room rates and packages. How festive are they?
The simple injection of some Christmassy words “2-Night Festive Santa Special” (ok – that might be overdoing it) is often all you’ll need to increase bookings, but you could go a little further by including a Christmas-inspired romantic meal in the deal.
2. Market to locals
How often do you look on your doorstep for guests?
It might not sound like the most obvious thing to do, but come Christmas time, some people simply want to get away – even if that’s only a few miles up the road.
Offer to take the cooking duties off their hands and provide a hotel stay that will be as festive as being at home – albeit without the need to clear up after messy relatives.
3. Go ultra festive with your marketing output
Christmas gives marketing departments and business owners the perfect excuse to have a bit of fun with their branding, and while it might seem a little tacky at first, decorating your hotel’s logo in tinsel or wedging it in cartoon snow will have more of an impact on potential guests than you might think.
The more christmassy you make your social media posts, blogs and newsletters, the more inclined people will be to head to your property at this time of the year. Clearly, you’re enjoying the festive period as much as they are, so why wouldn’t they want to book a room in order to get away from it all and celebrate this time of the year?
Have fun with your Christmas marketing!